Client: Szechuan Mountain House
- Print and Online Advertising
- Interior Decoration
- Event Planning
2022 Lunar New Year Full Plan & Execute
- Social Media Content
PhotographyLocation: New York
Date: 2020 - 2021
Details: Szechuan Mountain House has been around for many years in New York. As one of the first Sichuan restaurants to open in New York, it is famous for its authentic taste and the aesthetic of the Han Dynasty idlers. When promoting and upgrading the brand, starting from every element and detail such as the takeaway card, we have paid great attention to restoring the natural and free spirit of Szechuan Mountain House.
Taoism advocates Tao(the way), nature, inaction, and harmonious coexistence with nature.The easy-going thought of rule by Tao is exactly in line with the ideal of hermits of all ages.
Freehand Brush Work
Free brush strokes and flying ink colors. compared with meticulous brushwork paintings, it can better reflect the charm of the depicted scene and express the author's feelings more directly.
Element: Wall decor, Painting, Calligraphy, Poetry
Chinese Traditional Music
The art of Zheng is not to show off the skills in performance, but to express the connotation with emotion, the expression is euphemistic and subtle, and the charm is long. The Zheng music is a glimpse of the simple and elegant Chinese national culture. Through its musical texture flowing like a song, it creates a vivid musical image.
Element: Zheng music
The tea ceremony is the way to appreciate the beauty of tea. It is also regarded as a life art of cooking and drinking tea, a life etiquette with tea as a medium, and a way of life with tea. Tea can calm the mind, help to cultivate sentiment and remove distracting thoughts.
Element: Tea service, Tea pot, Tea utensils decor